Aetna's Firdaus Bhathena Discusses The Rise of Consumerism in Digital Health

Aug 08, 2018 | Blog, Latest News

On August 7th, Colorado's payers, providers and innovators gathered for Prime Health's Employer Health Innovation Summit. In partnership with Bach Health, Prime Health welcomed Firdaus Bhathena, Chief Digital Officer at Aetna, as the keynote speaker. Firdaus shared his insights on how companies such as Aetna are evolving to meet the changing needs of healthcare consumers. Following are some highlights from the event.

The Rise of Consumerism in Digital Health

Aug 08, 2018 | Blog, Latest News

Insurance giant Aetna has evolved from its property, casualty and life insurance roots to focus squarely on making healthcare simpler, easier and more convenient for its members. Prime Health recently spoke with Firdaus Bhathena, Aetna’s Chief Digital Officer, about the rise in consumerism in digital health, and how Aetna is leveraging technology and apps to deliver a hyper-relevant experience to its members.