Play-it Health Partners with HCA/HealthONE to Test Innovative Product

New Digital Tool for Health Engagement Now Piloting at Denver Healthcare Facilities

Play-it Health® Partners with HCA/HealthONE, Rocky Mountain Hospital for Children and Uptown Primary Care at Presbyterian/St. Luke’s Medical Center to Test Innovative Health Product

DENVER, CO (Jan. 11, 2016) —Prime Health announced today that Play-it Health® has formed a new partnership with HCA/HealthONERocky Mountain Hospital for Children and Uptown Primary Care at Presbyterian/St. Luke’s Medical Center to pilot a new digital product that seeks to transform patient engagement in the healthcare experience. This project is the result of a partnership cultivated at Prime Health’s 2015 Digital Health Challenge and supported by $18,750 in seed funding from the Colorado Health Foundation.

For the span of the project, Play-it Health will offer a mobile optimized software solution, Plan-it Med®, that will monitor and incentivize users to participate in multiple elements known to be important for healthy lifestyles. Users—or in this instance, patients—are encouraged to engage in personalized education, attend appointments, take medications on time and use other prescribed health monitoring devices. Activities are incentivized by a personalized rewards system that may include coupons, badges, games and reduced insurance premiums.

“We are excited that HCA/HealthONE and Play-it Health met during this year’s Challenge. It validates the hard work of the Play-it Health team, the mentors and judges in Prime Health’s Challenge qualification and mentoring process,” says Jeffrey Nathanson, CEO of Prime Health. “We have been working hard to provide a competitive advantage for companies though our Value Integrator Model, qualifying, vetting and testing digital health companies. This partnership shows we are on the right track.”

“There have been many technological advancements in recent years that allow us to better understand and reach users,” says Kimberly Gandy, founder/CEO of Play-it Health. Gandy, a former pediatric heart and transplant surgeon continues “It is time to bring that knowledge to practice in the health care setting. Understanding when and why patients follow their health regimens in real time has the potential to revolutionize the way we practice medicine. We are excited to partner with these august health organizations to bring these innovations to patients and their families.”

Uptown Primary Care is a general internal medicine and women’s health practice located on the campus of Presbyterian/St. Luke’s Medical Center. The clinic serves a diverse group of patients and trains 18 University of Colorado Primary Care track internal medicine residents. “We are excited about this partnership with Play-it Health as it will allow us to introduce digital health to all of our patients, and allow our residents and faculty to gain early exposure to this emerging technology,” says Dr. Scott Joy, medical director of Uptown Primary Care. “We believe this tool has the potential to better engage patients in managing chronic conditions such as heart failure between office visits.”

“Innovative technologies continue to take the Colorado health ecosystem by storm. To date, we know of no other systems in the country that have demonstrated such a high level of collaboration and commitment to improving health within a state. It is the strength of the ecosystem that Prime Health is building that has piqued our interest in headquartering our company in Denver,” says Gandy.

“Healthcare innovation is about bringing new and unique value to our customers promoting the health and wellbeing of our community in truly transformative ways,” says Marshall Pearson, director of innovation in healthcare information technologies at HCA/HealthONE. “Our most insightful way to achieve these aspirations is through open innovation engagements with our local community entrepreneurs.”

“The Foundation is pleased to support this project as it paves the way for a strong network of support that will enhance the health and quality of healthcare for all Coloradans,” says Jesse Wolff, director of program-related investments at the Colorado Health Foundation. “We look forward to seeing how this work will set the stage for increased health engagement and innovations throughout the state.”

About Prime Health

Prime Health is a non-profit business ecosystem of healthcare administrators, providers, entrepreneurs, investors, technologists and academics dedicated to improving healthcare delivery through digital health innovations. Prime serves as a Digital Health Integrator, accelerating the adoption and implementation of digital health technologies that enhance access to care, improve clinical outcomes and reduce costs. The organization represents over 125 Colorado-based digital health companies and close to 1,400 collaborators. Ranking among the top 10 digital health ecosystems nationally, Prime Health’s goal is to make Colorado the leading Digital Health and Health Innovation state in the U.S. by 2020. To learn more, visit

About HealthONE

HealthONE is the largest healthcare system in the metro Denver area with more than 10,000 employees. As part of the HealthONE family, The Medical Center of Aurora, North Suburban Medical Center, Presbyterian/St. Luke’s Medical Center, Rocky Mountain Hospital for Children, Rose Medical Center, Sky Ridge Medical Center, Swedish Medical Center, and Spalding Rehabilitation Hospital work together to provide a higher level of care. In addition, our family of services includes six hospital free standing emergency departments and numerous ambulatory surgery centers, occupational medicine clinics, physician practices, imaging centers, and AIRLIFE-DENVER, which provides critical care air and ground transportation across a 10-state region.

About the Colorado Health Foundation

The Colorado Health Foundation works to make Colorado the healthiest state in the nation by ensuring that all Colorado kids are fit and healthy and that all Coloradans achieve stable, affordable and adequate health coverage to improve their health with support from a network of primary health care and community services. To advance our mission, the Foundation engages the community through grantmaking, public policy and advocacy, private sector engagement, strategic communications, evaluation for learning and assessment and by operating primary care residency training programs. For more information, please visit

For more information, contact Leslie Reed at