“The best event I’ve ever participated in as a founder.”
— 2019 Challenge Company
The Event
Top health tech entrepreneurs from around the country compete for the chance to win a funded pilot with a leading California health organization
The Numbers
Vetted and validated more than 500 health innovation solutions
More than 45 health innovation pilots and partnerships
Awarded over $1.3 million in prize funding since 2014
The Benefits
Exposure and connections to hundreds of Colorado healthcare leaders, stakeholders, investors, and buyers
Prize funding and a pilot partnership opportunity with a California healthcare organization ($75,000 for 1st place, $50,000 for 2nd place, and $25,000 for 3rd place).
Tailored introductions, matchmaking, and relationship development support with California provider organizations, funders, and investors
Access to industry insider knowledge, mentorship, and training on California’s healthcare landscape, market, priorities, and funding streams through the Prime Health Innovation Academy and California-based healthcare experts
Pitch coaching and feedback from the experts at Rockies Venture Club ($3,000 value)
Guidance and valuable feedback on how to maximize your product or solution for market adoption in California
National attention and connections to other leading regional health innovation ecosystems around the country
The Criteria
Must have a market-ready health innovation solution
Must be able and willing to complete a pilot in California
Must be able to virtually attend and participate in events
While all companies are eligible to apply, we especially encourage those that have:
Solutions with founders and leadership teams that demonstrate diversity and inclusion in action, especially lived experience
Solutions that are impactful to vulnerable and underserved populations
Solutions compatible with Medicaid healthcare environments
Steps
Review & complete the first round application HERE
Pay the one-time $200 application fee**
Submit your application!
In the event that you do not meet the eligibility requirements as determined through the Prime Health pre-vetting process and are unable to compete in the first round, you will be eligible to receive a full refund of your application fee. Refunds will not be honored for companies accepted into first round competition.
** We never want the application fee to inhibit qualified companies from applying. If the application fee is a concern, please contact darby@primehealthco.com to discuss scholarship options.

I can make a difference in healthcare
The Organization
Prime Health is the engine of Colorado’s nationally ranked digital health innovation ecosystem. We accelerate innovation that improves the equity, access, quality, and cost of health care by fostering the adoption of sustainable solutions, technologies, clinical models, and partnerships. Our programs are developed with, by and for the communities we serve, the organizations that care for them, and the solutions that drive us forward.
Since our inception in 2012, we have supported hundreds of Colorado companies ranging from new startups to some of the largest in the state and the nation. Our programs have directly contributed to the success of some of healthcare's best and brightest, including: CirrusMD, BurstIQ, Redox, Care on Location, Manatee, Nymbl, Meru Health, Visible Network Labs, InOn Health, Cubby Beds, and so many more.
The Timeline
First Round: August 1 - October 27
Applications for companies in the 2023 California program CLOSED September 22nd.
First Round Application Window: August 1 - September 22
First Round Judging Window: September 25 - October 18
First Round Judging Consensus Meeting: Thursday, October 26, 5-7 pm
Semifinalists Announced: October 27
Semifinal Round: October 30 - March 2024
Semifinal Round Application Window: October 30 - January 2024
Speed Networking (Judges + Semifinalists): January - February 2024
Semifinal Round Judging Window: February 2024
Semifinal Round Judging Consensus Meeting: March 2024
Finalists Announced: March 2024
Final Round: March 2024 - July 2024
Pitch Coaching & Workshops
Speed Networking (Hosts + Finalists)
Final Round Pilot Matching & Development